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Description
Libro Influencers: La Ideología De Los Cuerpos Publicitarios De Ole Nymoen Y Wolfgang M. Schmitt - PenínsulaEn la era digital, el influencer constituye un fenmeno fundamental para la cultura pop, la sociedad de consumo, la industria publicitaria y el capitalismo, y, desde hace ya un tiempo, su presencia se ha expandido ms all de las fronteras de internet. Jvenes, adultos y nios se graban mientras se maquillan, cocinan, viajan o practican deporte, y comparten consejos con sus seguidores a travs de las redes sociales. En este libro, que viene precedido de un

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